In an article published by Forbes magazine, reputation is one of the factors that a business cannot operate without. The Forbes team had invited Don Sorensen, the owner of Big Blue Robot, to discuss the importance of online reputation to a business and how to manage it.
Forbes picked Don Sorensen due to his reliable experience of 13 years in online reputation management services. To build and maintain a good online reputation Sorensen suggests a nine-step strategy that is suitable for all types of business.
- Take responsibility for your online reputation
Instead of hiring an online reputation firm, it is recommended that an individual carries out regular searches of his venture’s activities on search engines to identify any threat to the venture’s status. The goal is to ensure that only positive results are found.
- Own multiple domain names
You should buy domain names that are customized to your business in all the key extensions such as .com, .net, and .org. This ensures that attackers will not acquire them. To get the best domain name for your business, you need to first establish what your clients are likely to search for when they go online. Then design your domain name to have similar content with your established set of keywords.
- Keep your sites updated
You should always update your online sites with the latest information. Active sites are always featured in the first pages of search engine results. Feed your sites with information on recent press releases and blog posts that are relevant to your business.
- Expand Your Exposure
You can expand your online exposure by creating pages with different websites that support the creation of company profiles. Some of the websites have good domains that are ranked first in search engines. Make a web profile that adequately describes your business. Your profile can also include links to your social media accounts.
- Manage reviews concerning your business
Reviews on your business have a significant impact on your business reputation. Regularly checking your business reviews will help you eliminate attacks from your business rivals who may post negative opinions. Negative reviews can destroy your reputation within a short time.
The task of building a befitting online reputation may seem difficult, but following the above steps will move your business a forward towards dominating your market segment.