E-commerce is on the rise. Clients do not have to go to a physical brick and mortar store to buy what they want. They can go online and click the “buy” tab. I spent many years working with customers, although some people call them clients. Your customer might not need the physical store as much anymore, but they still need the traditional customer experience.
According to those at Sentient AI, your sales depend on the person and not the product. The product they can get anywhere. They come to you for the e-commerce customer experience. You want to keep it that way, right? Follow Sentient’s profile on Twitter.
Sentient AI-E-Commerce Customer Experience: Four Things You Need To Keep In the Back of Your Mind
You might agree with the following tips, but they will help you keep your customer base loyal.
1) You do not ever want to badmouth your competition to your clients. I saw a lot of that going when I worked retail. Badmouth the competition does not reflect well on you. Some clients will see you as bitter, rude, and full of sour grapes. You need to keep your personal feeling to yourself and carry on with your work.
2) The customer knows what they want. They do not need you coming and telling them how to shop. They might be wrong, but it is not up to you to tell them that. You need to let the customer figure out they are wrong in their own time. If you do not, they will see you as rude and you will lose their business.
3) You need to act like a professional all the time, even when doing business online. You need to keep things business casual. You need to watch what you say. They do not want to hear about your personal exploits. Customers tend to question the professionalism when a seller behaves that way. You need to draw a fine line between business and personal when it comes to the e-commerce customer experience.
4) You do not ever want to engage in gossip. That rule goes right along with the previous rule. If a client sees or hears you talking about someone at work, even online, they will think you do the same to them. According to Sentient AI, gossip will not help keep your customers loyal. In fact, gossip will do the exact opposite.
“Keep a smile on your face and close your mouth”