Many businesses realize they need SEO, they need content and they need a way to drive traffic to their webpages. Almost anyone with a modern business knows that this is essential to drive business and make sales. What is the pitfall for many businesses is that they make their content too boring and generic. Boring and generic content takes care of the “creating content” problem, but it doesn’t do the job of capturing and maintaining the customer’s attention.
There is a customer on the other end of the internet and they are people with personalities and interests, they do not want to waste their time reading something boring. One way to engage your customer and reach a social audience that will encourage likes and shares is to create original content that is interesting, captivating and serves an educational purpose.
There are several ways that this can be achieved. Creating blog posts that have real credible and educational information in them will assure customers that the people behind the web presence know what they are talking about. They are more likely to buy a product or service from someone who knows what they are talking about than a blog writer who seems unfocused and ambiguous.
Include graphics on the blog posts, links to other relevant information, social sharing methods, blogrolls, and links to product purchases. A wealth of information tells the potential customer the company is well connected, another green light for business.