Fabletics: Changing the Way We Shop

Kate Hudson is more than just a pretty face in Hollywood, she is a mother and a businesswoman who has grown a $250 million dollar business in just 3 years. Kate Hudson’s Fabletics is an activewear line which utilizes a subscription service to sell various clothing to subscribers. With the constant hustle and bustle of life, more and more customers are seeking to be provided top of the line brands with the convenience of monthly membership. Fabletics has set the tone for its competitors by providing women with trendy activewear which empowers women no matter their shape or size.

Fabletics has a different way of thinking about fashion and customers are loving it. Coupled with superior customer service and fun and fashionable activewear that can be worn not only in the gym, but running errands, or even out to dinner; Fabletics has smashed boundaries between online and store shopping. To meet the needs of customers Fabletics participates in the “reverse showrooming” technique. The membership allows for 30-50% of people who walk through the store’s doors to already be members and a whopping 25% more become members once going to the store. This allows for what the customer is trying on or likes to go immediately into their online shopping cart allowing for customers to have not only a retail store experience but an online as well.

Fabletics is more than just a business to Kate Hudson. She has been a pivotal piece in the development of Fabletics since day one. Kate believes that being hands-on is imperative to the success of Fabletics and that includes every detail from marketing, fashion design, budgets, to even the hiring process. She also constantly reviews what items are selling every week so she can understand her customers and make adjustments to their needs and wants.

It is no surprise the success that Fabletics is having, especially compared to their other retail counterparts. Fabletics offers high brand clothing, impeccable customer service, exclusive membership, and the convenience of both online shopping mixed with the appeal of in-store shopping. Don’t miss your chance to find your latest style from Fabletics by taking this Lifestyle Quiz! With the continued success of Fabletics through their unique business techniques tailored for their customers, we can be sure that style will only continue in activewear because of Fabletics.