Malcolm CasSelle: Creating the WAX Platform

There are more than 400 million people around the world who are into playing online games. Most of them play RPG based games, which requires character customization and buying a lot of items that will aid the player throughout his or her adventure. One company managed to capitalize on the growing industry of virtual trading, and the company is being headed by Malcolm CasSelle. He founded the Worldwide Asset Exchange, or WAX for short, when he found out how gigantic the industry really is. He wanted to help online players get their hands on the items they wanted, and he knew that by creating a centralized location where all of the trades can be performed, the industry will unquestionably grow further.

Malcolm CasSelle has been managing WAX for more than ten years. Graduating from the MIT Stanford University, Malcolm CasSelle thought that in order for him to become successful, he should either get a job or become an entrepreneur. He started to look for jobs after he graduated from college, and one of the first jobs that he got into was at Tronc, where we served as its President and CTO. He would later join the ranks of OP Skins where he would be appointed as the chief investment officer. He would always be designated at the company’s digital arm, and he is tasked to see how the digital assets of his previous companies are doing. He also co-founded a Hong Kong based company that is now being valued at $35 billion.

Aside from working with the influential corporations, Malcolm CasSelle also became a serial entrepreneur when he decided to open several startups, wherein some became successful in the end. He is also an active investor, investing more of his money to Zynga and Facebook. Aside from the usual investment options, Malcolm CasSelle is also an aggressive buyer of cryptocurrencies, and knowing that it is the future of currency, Malcolm CasSelle decided to integrate the technology on their website. According to Malcolm CasSelle, block chain technology really helped them a lot. Because of the newly created system, online game traders are safely monitored by the program, making sure that no illegal transactions are made.

Sentient AI-E-commerce Customer Experience: How To Keep Your Customer Base Loyal and On Your Side


E-commerce is on the rise. Clients do not have to go to a physical brick and mortar store to buy what they want. They can go online and click the “buy” tab. I spent many years working with customers, although some people call them clients. Your customer might not need the physical store as much anymore, but they still need the traditional customer experience.

According to those at Sentient AI, your sales depend on the person and not the product. The product they can get anywhere. They come to you for the e-commerce customer experience. You want to keep it that way, right? Follow Sentient’s profile on Twitter.

Sentient AI-E-Commerce Customer Experience: Four Things You Need To Keep In the Back of Your Mind

You might agree with the following tips, but they will help you keep your customer base loyal.

1) You do not ever want to badmouth your competition to your clients. I saw a lot of that going when I worked retail. Badmouth the competition does not reflect well on you. Some clients will see you as bitter, rude, and full of sour grapes. You need to keep your personal feeling to yourself and carry on with your work.

2) The customer knows what they want. They do not need you coming and telling them how to shop. They might be wrong, but it is not up to you to tell them that. You need to let the customer figure out they are wrong in their own time. If you do not, they will see you as rude and you will lose their business.

3) You need to act like a professional all the time, even when doing business online. You need to keep things business casual. You need to watch what you say. They do not want to hear about your personal exploits. Customers tend to question the professionalism when a seller behaves that way. You need to draw a fine line between business and personal when it comes to the e-commerce customer experience.

4) You do not ever want to engage in gossip. That rule goes right along with the previous rule. If a client sees or hears you talking about someone at work, even online, they will think you do the same to them. According to Sentient AI, gossip will not help keep your customers loyal. In fact, gossip will do the exact opposite.

“Keep a smile on your face and close your mouth”

Read: http://www.telegraph.co.uk/technology/news/11939915/Worlds-most-funded-AI-company-Sentient-Technologies-launches-online-shopping-product.html