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Copyright © 2001-2008, HERS Breast Cancer Foundation |
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HERS Breast
Cancer Foundation Phone:
510-573-2089
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Bras for Body &
Soul Phone:
510-790-1911 |
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Website design by collective discovery |
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About Bras for Body & Soul® Bras for Body & Soul® is a specialty bra shop and extended services for all women, including women who have had breast surgery, in order to make a positive difference in women's lives. Cheryl Maloney and Tricia McMahon created Bras for Body & Soul in 1995 as a way to walk with women through a difficult life challenge: breast cancer. Without delay, they realized that the majority of women, including but not limited to women facing breast cancer, need and desire bras that truly offer support, comfort, i.e. health and well-being. As of 2003, the HERS Breast Cancer Foundation (which was founded in 1998) is carrying on the service and care for women in this way because Bras for Body & Soul is first and foremost a service for women and women’s health. As a program of HERS, Bras for Body & Soul enunciates and further fulfills the Mission of the Foundation: The HERS Breast Cancer Foundation, a 501(c)(3) a non-profit organization, provides programs and services supporting the needs of women and families affected by breast cancer in the San Francisco Bay Area. Mission of Bras for Body & Soul As an earned income program of the HERS Breast Cancer Foundation, Bras for Body & Soul fosters the integrity and dignity of women by providing quality products and services, along with breast health awareness/education, to girls and women, including women facing breast cancer. As we envision the potential for this evolution in women’s health care, we see the possibility of creating a new and innovative model that can replicated across the country. In this way, the HERS Breast Cancer Foundation will be making an even greater impact on community and culture. Our Philosophy We contribute to the empowerment of women and their health by providing:
We call this work "body & soul" because our intent is for each woman to experience the comfort she desires as well as the integrity she deserves. Such dignity and respect is centuries overdue. Bras, breasts, body, sexuality....these are realities and concepts that we don't easily talk about in our culture except to exploit on billboards, on TV and in magazines. Our society has yet to respectfully embrace and share about the inherent beauty of women, our bodies, of women's breasts, in a way that is positive and nurturing. Both the service and the products of Bras for Body & Soul are so vital and so popular at this time in history because we dare to bring femininity, integrity and dignity to the body of women, especially their breasts. Therefore, Bras for Body & Soul is not a medical supply house nor is it a shopping mall lingerie store. Rather, it is a unique service meeting the needs of this very important facet of each woman's body and health. And, now, it is a meaningful response to the rapidly growing incidence of breast cancer and the diverse needs of women survivors. The success of our work is evident when a client says: "I can breathe better," or "I am standing up straighter, or "I feel lighter," after a fitting. In some cases a woman even reconsiders breast reduction surgery. Clients have discovered that a proper fit greatly enhances how they feel physically as well as how they feel about themselves, and naturally enhances how they look. The Story of the Bras for Body & Soul® logo What a great pleasure it is for us to have met Laurel Burch -- a woman of deep beauty, enlivening spirit and grace! Our logo, a Laurel Burch original, embodies the depth and breadth of our work with women. Below, Tricia meets Laurel for the first time, after many months of e-mails and telephone conversations. See Laurel's website for more information about her design philosophy and her beautiful work.
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